S. Amir Kohan

What is PESTEL Analysis?

One technique for sorting out the important from the unimportant is PESTEL analysis.

PESTEL stands for:

P—Political
E—Economic
S—Social
T—Technological
E—Environmental
L—Legal

Develop ways that you can gather information in each of these categories, and you will be well out front of your competitors in your ability to make well-informed decisions.


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