S. Amir Kohan

What Are 3 Main Needs That McClelland Based His Acquired Needs Theory On?

Three Needs Theory

David McClelland saw Motivation as primarily intrinsic and said that it arose from three main needs:

Achievement

Affiliation

Power

The Need for achievement involves embracing challenges, being goal-oriented, and taking calculated risks.

The need for affiliation involves wanting to belong, yearning to be liked, and focusing on collaboration over competition.

The need for power involves wanting to influence others, being competitive, and striving to attain high status.

Employees could be motivated by a blend of these needs. For example, an employee may be achievement-oriented and still want to be liked.


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