S. Amir Kohan

How Many Levels are there for Strategy?

There are three levels of strategy.

Organizational level This level involves a general vision of the future, typically what the organization plans to grow into, as an umbrella over the entire organization.
Business unit level This level focuses on the “how” and “where” the organization will focus to create value for its shareholders. The focus is on the business units such as sectors, divisions, regions, and product units.

Operational level This level focuses on the activities and actions the functions within the organization will take to progress toward its vision. Finance, manufacturing, R&D, marketing, HR, and so on are operational-level examples.


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