When someone asks what I do for a living, it's tempting to point out 25 years of track record for helping to transform world-class companies into a sharper, smarter, better version of themselves. It's true; my mission is to help management teams create such high levels of economic value that together we redefine our respective industries. But that's only part of the story. The rest of the story is about my way of doing things-the intangibles that can not be financially measured or modeled but that truly make the difference.